Management

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Challenging Women! Customer Satisfaction Towards Female Condom
(International Journal of Transformation in Operational & Marketing Management, 2018) Mzumara, Eliza
In a globalized world, women face a lot of hurdles in asserting their human, legal and constitutional rights. The women's sexuality is now openly discussed and portrayed on television, in magazines, and on the Internet. The majority of the young women were affected by HIV. The objective of the present study is to know the problem faced by women during sex and analyzing the satisfaction level of female condoms in Zambia among school students and college students across Lusaka region. The statistical package for social science (SPSS) has been used to analyse the data for this research. The collected data were analysed by using appropriate statistical tools. It is also suggested that the government and non-governmental organizations should contribute in the rehabilitation and providing minimum need for women in Zambia.
On Effective Analysis of Employee Performance Appraisal System in DMI – St. Eugene University, Zambia
(International Journal of HR & Organizational Management Insights & Transformations, 2020) Ramasamy, Sakthivel
Employee performance has drawn attention by numerous human resource managers. As a result, a number of performance appraisal and its techniques have over time been devised to help establish employee‘s performance. In the recent times, there has been the usage of this appraisal in assessing employee’s performance in most of the organizations in Zambia. Other organizations have sort to motivate their work force as a way of enhancing their performance towards goal achievement of organizational goals. This study‘s main objectives pertained to establishing the moderating role of performance appraisal as a motivation tool as well as potential challenges. The specific aspects of performance appraisal systems (PAS) that help improve motivation include the linking of performance to rewards; using the PAS to help set objectives and benchmarks; as well as the use of PA to help identify employee‘s strength and weaknesses.
Launching of a New Product with the Co-Branding Strategy A Case Study of Indian Brands
(International Journal of Management, 2020) Ramasamy, Sakthivel
In recent years, the practice of co-branding has attracted a large number of research scholars and practitioners. Many of the researchers are also done their research articles with branding or co-branding. Commonly co-branding deals with the combination of two or more brands into a single product. Where co-branding is concerned with a marketing plan to associate with multiple brand names in a single product. The researcher discussed the general classification of brand associations. The paper reveals two classifications of the statements. The first is to form the general classification of Co-branding. The second aims of this paper are to promote the model of co-branding. The paper is also dealing with analyzing the theories of brand association and brand extension. The paper discussed, along with various case studies of co-branding of products and services.
An Impact of Diversification on Multinational Organisations- A Case Study Conducted In Trade Kings, Zambia
(International Journal of Transformation in Operational & Marketing Management, 2020) Ramasamy, Sakthivel
Diversification to a business that operates in many nations puts it out in a safe place because when it comes to the economy of the different nations, because if one product fails they can rely on the other products that they offer and if they fail in one country they are not likely to fail in all the countries that purchase their goods hence the result of diversification is that they will not suffer a loss even if they didn’t not manage to be successfully, we can use an example of a family, they may be two children but they are both not likely to go to school for the same thing which is also an act of diversification. The manufacturing sector/ industry is of great importance to all nations because it holds the nations unique products that contribute largely to the economic structure of the nation.
The Effects of Social Media on Consumer Buying Behaviour-A Case Study of Barclays Bank PLC Vs Zanaco Bank, Zambia
(International Journal of HR & Organizational Management Insights & Transformations, 2020) Ramasamy, Sakthivel
The purpose of this study was to evaluate the effects of social media on consumer buying behavior studying the two banks namely Barclays bank and Zanaco bank Zambia. This study was guided by the main objective which was to examine the impact of social media and its effects on consumers. This research used qualitative design which compares one banking marketing strategies against the other. This study was analysis their entire objectives effectively on through the various ways. Finally, it was concluded that prescribed social media sites offered effective messages to the consumers, particularly from the organization site, this has also relieved in brand positioning among in social media. Social media assistance to create a strong loyal with organizations and features or facilitates are exchanged the information with others in online users.
The Impact of Satisfaction through Online Teaching in Zambian Educational Context during COVID-19 Pandemic
(NOLEGEIN Journal of Consumer Behavior & Market Research, 2021) A. Fatima Mary
Education is a means for disseminating information about both known and unfamiliar topics. It will create a human brain capable of comprehending known and unknown things in greater depth. During the COVID-19 situation made all the educational institutions going in line with online education system from the physical environment. The technological evolution is not new to the Zambian education system, but getting exposed to often and getting adopted towards the pandemic situation could be vulnerable among education professionals. The purpose of this study was to understand the satisfaction with online classes in Zambian Educational Context. The study revealed that to identify flexibility of teaching, job performance, quality outcomes, job satisfaction and commitment through online teaching method during pandemic situations. The researchers identified and depicts through theoretical framework of different variables to support the satisfaction of both faculties and students with online teaching methods. The suggestion of the papers which is strongly insists with the help of various sources of secondary data collections.
An Impact of E-Advertisement on Consumer Purchasing Behavior – A Case on Mulungushi University, Zambia
(International Journal of Scientific Research and Engineering Development, 2021) Kamwale, Kalonga; Sakthivel, Ramasamy
It is assumed that promoters are expected to shift and spend millions in e-advertising in the coming years than TV, print ads and other traditional advertising media (Kotler, P., 2004). With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of their needs. Be it communication, entertainment, shopping, information search, internet serves as a panacea for all their requirements. The study investigated the effectiveness of e-advertising on consumer purchasing behavior by conducting a case study of Mulungushi University students. Stratified sampling technique was used to select 400 study respondents and the primary data was collected using schedules. The study found that e-advertising was effective on creation of awareness due to diverse usage, and respondents spent more time on the internet compared to other Medias. The study had done the various statistical tests to find the associations among variables. Further recommends that companies should conduct a market research on the different markets or institutions in various countries or Sectors to ensure that the e-advertising initiatives being implemented suits the targeted markets to improve product purchases.
Effects of Kaizen Solutions on Organization performance A case study on road development agency & specilaized systems ltd, Zambia
(International Journal of Scientific Research and Engineering Development-–, 2022) Kamwale, Kalonga; Ramasamy, Sakthivel
Kaizenis a Japanese word which mean continuous improvement. In Japan most of the organizations, for example Toyota Motor Corporation, employed Kaizen over a long period of time and it is now part of the company’s culture and daily operation (Meldi S., 2018). In 1950 Toyota implemented quality circles leading to the development of Toyota’s unique “Toyota Production Systems.” Toyota production System is “a system of continuous improvement in quality, technology, processes, company culture, productivity, safety and leadership (Qualitiamo K., 2016).The study determined that Kaizen solutions improves organisational performance in terms of employee’s motivation, quality of products and service etc. The respondents were selected using stratified random sampling at all levels of the organization hierarch in order to reach a wide area and collect the desired information relating to Kaizen solutions and organization performance. Obtained results from the study indicate that there is a significant relationship between Kaizen solutions and organizational performance since the p-value = 0.00 was less than 0.05.This implies that Kaizen has an impact on organization performance through organization culture, employee motivation, and product and service quality to attain customer satisfaction. The study further recommends that it is vital to implement and educate or organizations on the key benefits of Kaizen solutions to improve organizational performance.
Role of Entrepreneurs in Promoting Women a Special Reference to Self Help Group Women
(International Journal of Creative Research Thoughts (IJCRT), 2022) A. Fatima Mary
Women's economic condition in nations like India is appalling, especially in rural areas where they have little options to earn money and are denied economic independence on a social and cultural level. The Self Help Groups (SHGs) have paved the way for the economic independence of rural women. Women Entrepreneurs play an important role in the present economy. Through the process of entrepreneurship, one person might become self-employed and give other people a job. Lack of financial and familial support, marketing, knowledge, suitable training, proper education, mobility, and other issues are common for women business owners. They were compelled to run a business because it was not something they wanted to do. In light of the several steps the Indian government has taken, under which NABARD has given them access to microloans and improve economic status. The provision of adequate microfinance in time to the women folk for their personal needs, the family and income generating activity by reliable agencies would naturally generate confidence and zeal among them for the performance of their activities. It is based on the recognition that the ability of the poor women for entrepreneurship could be encouraged with the availability of small-scale loans. There are several ways of microfinance provided by the government among which the most popular is Self Help Groups (SHGs).This paper reviews concisely the literature in this field and addresses particularly role of entrepreneurs in promoting Women.
Impact of ICT Tools on opportunities and Higer level Change Management in the Institution
(International Research Journal of Humanities and Interdisciplinary Studies (IRJHIS), 2023) A. Fatima Mary
This paper is a reflection on the essentiality of ICT in the modern world as an empirical identity for the development of an institution. It is a measurable quality of work that can be assessed in terms with an adaption to its principles, methods and deliverance for enhanced working patterns of an institution. The efficacy of such an adaption focuses on the competitive zone of its application with a direct proportional growth of the system for which this application has been made practical. The tools of ICT enhance and facilitate change management for betterment of the institution. Thenceforth, it has to be an accepted ideology that the organizational set-up that believes in ‘change management’ need to adapt new methods, tools and techniques with knowledge acquisition of ICT to bring forth effective change management in order to improve the service of deliveries in imparting education. To deepen our understanding on how ICT acts as a control to bring about changes in the institution from the higher hierarchy of management to the different levels of the organizational flow, this paper will work upon the targeted focus as brought to reference in the topic sentence of this research paper. However, this concern will look into the changes as necessary to create an institutional impact inclusive of the strategies and mode of deliverance taken to practice. It is to be believed that the type of transformative change as required will be worked upon with technological advancements with ICT implementations as to be channelized for the efficient formulation of the implication taken to research. Overall, this paper will design and determine the role and impact of ICT tools in change management and thereby enable the positive outlook of the change management.
Attitude and Perception of Teaching and Learning Process through ICT A Case Study of DMI-St. Eugene University
(International Journal of Management, 2023) A. Fatima Mary
This study aims to discuss the efficacy of teaching and learning process through Information and Communication Technology, taken to practice. Teachers always play an essential role of creating a successful environment for the implementation of digital media teaching at the educational institutions. In fact, the efficacy of such a teaching methodology is of prime importance in this modernity. The specialization of the paper is to bring an awareness on the prospects of a viable virtual platform that can be taken to practice as a modern means of teaching to the audience. None the less, in terms to the educational system existing in Zambia, this is the foremost practical teaching method introduced by DMI to sustain enhanced learning possibilities to students from all corners of the nation of Zambia. The efforts being taken to enhance teaching and thereby learning of students is by the successful implementation of a digital media at the DMI-St. Eugene University. Precisely, to be authentic to the expression of this study, the university has well-equipped digital tools to make learning and teaching an easy access. The size of the sample consists of 42 teaching staff of the affiliated college of the DMI-St Eugene University. For collecting the data, the researcher used stratified random sampling and survey method along with Questionnaires and interview method. The findings of the study determine the fact that the staffs have adequate knowledge of digital media and they are equipped with the required tools for teaching. The variables taken are conducive to the concept of application in respect to ICT related practices in the institution.
Customer Perception and Challenges Towards Yango Taxi Services in Zambia
(International Journal for Multidisciplinary Research (IJFMR), 2024) Nagarajan, Sankara Nayagam
This research study examined Customer Perception and Challenges Towards Yango Taxi services in Zambia City. Customer Perception, are not just two words simply to be used in any business context. Actually, these are the words that encapsulate the theme of what sort of business practices are being done by the companies in terms of making their customers satisfied or delight. A pivotal role is played by customer satisfaction in today’s business scenario and there are some basic factors which may impact on customer satisfaction either positively or negatively.
Observational Study on the effect of workload on the staff based on ICT Formulation: A General Overview
(SCIENTIFIC CULTURE, 2024) A. Fatima Mary
Information and Communications Technology (ICT) can impact student learning when teachers are digitally literate and understand how to integrate it into the curriculum. Institutions use a diverse set of ICT tools to communicate, create, disseminate, store, and manage information. The main objective of the study is to analyze the impact of ICT integration on the workload and job satisfaction of teachers. The universe of the study is Zambia. The major objective of the study is to review the impact of ICT integration on workload and job satisfaction among teachers. The study adopted a secondary source of data collection. Various references for secondary and tertiary information were downloaded from the Internet for the purpose of analyzing the significant impact of ICT integration among teachers in Zambia. However, the primary sources were books from the library which gave me the needed inspiration for writing this article. The study enunciated both positive and negative impacts of ICT integration on workload and job satisfaction. The higher the workload, the lower the job satisfaction, and the lower the workload, the higher the job satisfaction, but this analytical thought should be balanced for the positivity of the reality. Hence ICT, workload, and Job satisfaction are interrelated. This piece of literary writing is more a theoretical representation of the topic taken to concern.
Study on the Analysis of Procurement Risk Management in the Malawi Police Service Challenges and Strategic Solutions
(International Journal of Research Publication and Reviews, 2025) Nagarajan, Sankara Nayagam
Procurement is critical for the Malawi Police Service, and the research, this dissertation, An Analysis of Procurement Risk Management in the Malawi Police Service: Challenges and Strategic Solutions, explores procurement risks and identifies strategic solutions to mitigate them, thereby improving operational efficiency. Using a mixed-methods approach, the research collected data from 100 officers through structured questionnaires and detailed interviews. They are illustrated with significant dangers, such as tardiness of suppliers, corruption, insufficient budget allocations, and inefficiencies of procurement processes. This complicates procurement operations and puts at risk service provisioning availability. The paper argues that the study identifies a few measures to combat these challenges, including improvement of existing transparency mechanisms, establishment of e-procurement systems, ensuring compliance with procurement laws and strengthening capacity-building initiatives. The study further emphasizes the need for policy changes that bear specific relevance to the context of law enforcement agencies in the Malawian setting. Thus, it advances understanding of the procurement risk management concept as applied to work within law enforcement agencies and presents a potential evidence base for those seeking to inform procurement behavior of relevant stakeholders in similar situations.
Assessing the Impact of Performance Management Systems on Organizational Efficiency A Case Study of Eastern Water and Sanitation Company Limited
(International Journal of Research Publication and Reviews, 2025) Nagarajan, Sankara Nayagam
This study examines the effectiveness of the Performance Management System (PMS) at Eastern Water and Sanitation Company Limited (EWSC) in enhancing organizational efficiency and employee performance. Despite its adoption, anticipated productivity gains remain unrealized, prompting an evaluation of its impact, challenges, and areas for improvement. Grounded in Goal-Setting and Expectancy Theories, the research employs a mixed-methods approach, integrating quantitative surveys and qualitative interviews with employees and supervisors. Findings indicate that while PMS promotes accountability and performance tracking, inconsistencies in implementation, limited supervisor training, and infrequent feedback hinder its effectiveness. Employees highlight concerns over subjective evaluations, lack of standardization, and resistance to structured appraisals. Additionally, the manual nature of PMS exacerbates inefficiencies, delaying performance reviews and tracking. The study recommends enhanced supervisor training, real-time feedback mechanisms, and a standardized evaluation framework to strengthen PMS effectiveness. Integrating PMS with HR systems, fostering a culture of continuous improvement, and leveraging semi-digital solutions can streamline performance tracking while ensuring fairness and transparency. These interventions will help EWSC optimize employee satisfaction, align performance evaluations with corporate goals, and enhance service delivery efficiency. This research contributes to the understanding of PMS in public utilities, providing practical insights for organizational leaders, HR policymakers, and performance management scholars.
Analyzing the Impact of Performance Appraisal Systems on Employee Productivity and Organisational Effectiveness in a Business and Management Consulting Firm, Lilongwe, Malawi
(International Journal of Research Publication and Reviews, 2025) Nagarajan, Sankara Nayagam
In contemporary organizational settings, the performance appraisal system is widely recognized as a critical tool for managing human resources. It involves evaluating employees' job performance, providing feedback, and identifying areas for improvement. Performance appraisals are often seen as essential in shaping employee development and ensuring organizational growth. However, the effectiveness of performance appraisal systems in enhancing employee productivity and organizational effectiveness remains a topic of significant interest and debate. This research aims to explore the relationship between performance appraisal systems and two key organizational outcomes: employee productivity and organizational effectiveness. Understanding this relationship is important because organizations are increasingly relying on performance appraisals to make key decisions regarding promotions, compensations, and training programs. However, the effectiveness of these systems in achieving the desired outcomes—such as higher employee productivity and improved organizational performance—may vary significantly based on how these appraisals are designed and implemented. This research will investigate whether performance appraisal systems directly influence employee productivity and organizational effectiveness or whether other factors mediate this relationship.

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