Management

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Browsing Management by Author "Kamwale, Kalonga"

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    An Impact of E-Advertisement on Consumer Purchasing Behavior – A Case on Mulungushi University, Zambia
    (International Journal of Scientific Research and Engineering Development, 2021) Kamwale, Kalonga; Sakthivel, Ramasamy
    It is assumed that promoters are expected to shift and spend millions in e-advertising in the coming years than TV, print ads and other traditional advertising media (Kotler, P., 2004). With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of their needs. Be it communication, entertainment, shopping, information search, internet serves as a panacea for all their requirements. The study investigated the effectiveness of e-advertising on consumer purchasing behavior by conducting a case study of Mulungushi University students. Stratified sampling technique was used to select 400 study respondents and the primary data was collected using schedules. The study found that e-advertising was effective on creation of awareness due to diverse usage, and respondents spent more time on the internet compared to other Medias. The study had done the various statistical tests to find the associations among variables. Further recommends that companies should conduct a market research on the different markets or institutions in various countries or Sectors to ensure that the e-advertising initiatives being implemented suits the targeted markets to improve product purchases.
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    Effects of Kaizen Solutions on Organization performance A case study on road development agency & specilaized systems ltd, Zambia
    (International Journal of Scientific Research and Engineering Development-–, 2022) Kamwale, Kalonga; Ramasamy, Sakthivel
    Kaizenis a Japanese word which mean continuous improvement. In Japan most of the organizations, for example Toyota Motor Corporation, employed Kaizen over a long period of time and it is now part of the company’s culture and daily operation (Meldi S., 2018). In 1950 Toyota implemented quality circles leading to the development of Toyota’s unique “Toyota Production Systems.” Toyota production System is “a system of continuous improvement in quality, technology, processes, company culture, productivity, safety and leadership (Qualitiamo K., 2016).The study determined that Kaizen solutions improves organisational performance in terms of employee’s motivation, quality of products and service etc. The respondents were selected using stratified random sampling at all levels of the organization hierarch in order to reach a wide area and collect the desired information relating to Kaizen solutions and organization performance. Obtained results from the study indicate that there is a significant relationship between Kaizen solutions and organizational performance since the p-value = 0.00 was less than 0.05.This implies that Kaizen has an impact on organization performance through organization culture, employee motivation, and product and service quality to attain customer satisfaction. The study further recommends that it is vital to implement and educate or organizations on the key benefits of Kaizen solutions to improve organizational performance.